Social media war -which platform comes out on top?

On Thursday it was #SocialMediaDay (not as exciting as #NationalCheeseDay if you ask me) and it stirred up quite a bit of excitement on Twitter. Social Media isn’t a new concept anymore and it’s come a long way in a very short amount of time.

@buffer made an eye-opening point when they tweeted about the origin of #SocialMediaDay:

fh

So, we’ve gone from social media being seen as ‘too techy’ to something most of us can’t live without. I mean, what else are you going to do as soon as you wake up, whilst you’re on your lunch break, and right before you go to bed?

Thinking about the evolution of social media, I found myself wondering what the most favoured social media platform is. Once upon a time is was Myspace and Bebo, so now what? I did a little digging into some research to determine a potential winner.

A number of organizations have done research into this, one of which being Age UK who posted a poll on their Twitter during the excitement of Thursday. ‘What was the verdict?’, I hear you ask…

ageuk poll

So, Twitter won Age UK’s poll (potentially because it was run on Twitter), however Snapchat was not included in this. Many social media experts would be in uproar, I’m sure. Especially considering how a number of reports show that in June Snapchat beat Twitter in daily usage figures. Snapchat reached a cool 150 million daily users, whilst Twitter is running at 140 million daily tweeters. You could argue that 10 million people favour Snapchat over Twitter…

Interestingly, another study from this year suggests that Snapchat might not be the favourite. Portsmouth Together ran a local survey to find out what the most popular social media platforms are. This came after they repeatedly heard that the young generation didn’t use Facebook (maybe it was that little blue birdy telling them fibs? *tweep tweet tweep*).

Their study revealed that it isn’t in fact a fight between Twitter and Snapchat for 1st place. Facebook was in fact the most regularly used social media platform (71%). Twitter came in second with 23.7% whilst Snapchat didn’t even make the podium! Instagram came in third with 21.3% leaving Snapchat out of the camera shot (get it) with 16% regular users.

Even more research suggests that Facebook is still the king of social media:

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Smart Insights reported that Facebook is a considerable distance ahead whilst 2nd and 3rd place are also owned by Facebook. 63% of participants have access to the Facebook app with an average of 15 days a month online. What is perhaps the most interesting stat is that the Facebook app is on average accessed 8 times a day. And again, similar to Age UK, Snapchat was not included. I wonder why that might be, especially considering the daily usage figures…

But what about age groups? Age plays a big role in which social media platforms are used. Take a look at Smart Insights results, it speaks for itself:

Demographic-use-of-social-networks-age-and-gender-700x414

So, it would seem that Facebook is the current winner (from this brief look into some research) with Twitter following beyond. The question I’m left with is,

‘where does Snapchat fit in and why is the research conflicting with daily usage figures?’.

What do you think? Have your say:

 

 

BirdsEye should be ‘inspiration’ to other businesses for Instagram campaigns

Instagram took off as ‘THE’ platform for sharing your visual insights through everyday life and companies are wising up to it’s potential for businesses. BirdsEye recently launched a new creative Instagram campaign as part of a multi-media campaign including TV, digital, POS and a three month sampling campaign for its new ‘Inspiration’ range.

Lemon-packetA pop-up restaurant called ‘The Picture House’ appeared at the Ice Tank in Soho, London and opened its doors to hungry diners who were eager to sample BirdsEye’s new ‘Inspiration’ range. The creative part of this sampling event was that the diners were able to dine for free permitting they uploaded a photo of their meal with the hashtag #BirdsEyeInspirations onto their Instagram profiles. Lets be honest, a free meal in exchange for a photo upload.. Who would say no?

Research by BirdsEye showed 52% of people ‘regularly’ take pictures of their meals and 11% take at least one picture of their food a week. The hashtag #BirdsEyeInspirations generated more than 400 photos on Instagram just two days after the pop-up restaurant opened. This measurement early on in the campaign allows the PR team behind the campaign to get their hopes up that the strategy will generate interest in the new range.

Taking photo of meals quickly became a popular trend on Instagram with the hashtag #instafood currently having 24,873,080 photo or video posts (11.52:11/06/14). BirdsEye marketing director, Margaret Jobling commented: “Taking photos of food enables people to show off and to share their mealtime moments – from the every day to the very special. We wanted to tap into this trend and create a new reason for people to talk about and sample our newest additions to the Inspirations range.”

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The Picture House will visit Manchester and Leeds during June 2014 to continue the sampling events.

As I said before, who wouldn’t want to settle the bill by uploading a photo to Instagram? The tactic is very creative and shows how businesses can use visual social media effectively to generate awareness. There has only been one sampling event so far and there has already been a lot of interest in the hashtag tactic and the next pop-up restaurant is set to be even busier later in the month.

This use of social media as a way of generating interest in a product should be seen by other businesses as an example of how they can use Instagram in a similar way. ‘Visual’ is becoming more and more important and Instagram, being one of the most popular social media platforms around at the moment, gives many opportunities to reach out to existing and potentially new markets.