Social media war -which platform comes out on top?

On Thursday it was #SocialMediaDay (not as exciting as #NationalCheeseDay if you ask me) and it stirred up quite a bit of excitement on Twitter. Social Media isn’t a new concept anymore and it’s come a long way in a very short amount of time.

@buffer made an eye-opening point when they tweeted about the origin of #SocialMediaDay:


So, we’ve gone from social media being seen as ‘too techy’ to something most of us can’t live without. I mean, what else are you going to do as soon as you wake up, whilst you’re on your lunch break, and right before you go to bed?

Thinking about the evolution of social media, I found myself wondering what the most favoured social media platform is. Once upon a time is was Myspace and Bebo, so now what? I did a little digging into some research to determine a potential winner.

A number of organizations have done research into this, one of which being Age UK who posted a poll on their Twitter during the excitement of Thursday. ‘What was the verdict?’, I hear you ask…

ageuk poll

So, Twitter won Age UK’s poll (potentially because it was run on Twitter), however Snapchat was not included in this. Many social media experts would be in uproar, I’m sure. Especially considering how a number of reports show that in June Snapchat beat Twitter in daily usage figures. Snapchat reached a cool 150 million daily users, whilst Twitter is running at 140 million daily tweeters. You could argue that 10 million people favour Snapchat over Twitter…

Interestingly, another study from this year suggests that Snapchat might not be the favourite. Portsmouth Together ran a local survey to find out what the most popular social media platforms are. This came after they repeatedly heard that the young generation didn’t use Facebook (maybe it was that little blue birdy telling them fibs? *tweep tweet tweep*).

Their study revealed that it isn’t in fact a fight between Twitter and Snapchat for 1st place. Facebook was in fact the most regularly used social media platform (71%). Twitter came in second with 23.7% whilst Snapchat didn’t even make the podium! Instagram came in third with 21.3% leaving Snapchat out of the camera shot (get it) with 16% regular users.

Even more research suggests that Facebook is still the king of social media:


Smart Insights reported that Facebook is a considerable distance ahead whilst 2nd and 3rd place are also owned by Facebook. 63% of participants have access to the Facebook app with an average of 15 days a month online. What is perhaps the most interesting stat is that the Facebook app is on average accessed 8 times a day. And again, similar to Age UK, Snapchat was not included. I wonder why that might be, especially considering the daily usage figures…

But what about age groups? Age plays a big role in which social media platforms are used. Take a look at Smart Insights results, it speaks for itself:


So, it would seem that Facebook is the current winner (from this brief look into some research) with Twitter following beyond. The question I’m left with is,

‘where does Snapchat fit in and why is the research conflicting with daily usage figures?’.

What do you think? Have your say:



‘Aldi win every time’… except for this time

This morning the Guardian wrote about Aldi’s slip-up in their recent ‘price-slash’ campaign and it caught my eye. Aldi’s campaign shows a comparison between the price of a basket of goods from the ‘big four’ supermarket, Morrisons,  to a basket of ‘equivalent’ goods from Aldi, saying ‘Aldi win every time’. However, this series of ads has been banned. This comes after Morrisons complained to the Advertising Standards Authority (ASA), calling the campaign ‘misleading’.

What caught my eye is the fact that they are indeed misleading and recklessly so. When it comes to the price war between supermarkets all of us know that you have to be very careful with the wording, pricing, and products shown; especially if you’re going to compare yourself with another!


Aldi’s basket of goods came to an impressive £11.42, whilst Morrison’s basket came to a less appealling £18.19.

At first glance, you might ask yourself…

‘Why would I shop anywhere else?’

However, the eagle eyed folk at Morrisons spotted that Aldi’s basket contained predominately own-branded products in comparison to Morrisons’ basket that was full of branded items.

Aldi’s (very) small print disclaimer informing consumers that Morrisons might sell own-branded products at different prices didn’t cut it with The ASA, with The ASA saying that ‘consumers would expect the products that Aldi selected to be a “fair and representative” selection.’

Aldi UK and Ireland’s Chief Executive, Matthew Barnes, responded by saying ‘the company was “extremely disappointed” with The ASA’s “ambiguous and inconsistent” decision.’

A sloppy error from an otherwise admirable retailer. Perhaps they thought they’d get away with it, but Aldi need to remember that the price war is exactly that and the ‘big four’ won’t accept poor communications.

Photo and quotes from The Guardian