PR Strategy & Campaign Planning: Pristine PR

As third year draws to a close I have been working on the last few assignments including my last ever university presentation (*genuinely emotional*). Myself and the other members of Pristine PR worked on a brief set by Solent PR and Sally Holland to gain awareness of a career within the PR industry and the opportunities that the course at Solent University offers. We pitched our campaign and evaluation to the client and the rest of the PR and Comms degree students. We received great feedback from the client and the campaign itself was hugely successful.

Check out Solent PR’s blogpost about our campaign:


The 3rd years are nearing the end of their degree and last week they did their final presentations showcasing the work for their PR Strategy and Campaign Planning Unit in which they had three months to create a campaign for a real life client.

In the next 3 blog posts, you’ll see an insight into how three of the groups, Prism PR, Pristine PR and Gecko Communications, carried out their campaigns, their clients and their personal highlights of the unit.

In this blog post, I spoke to Pristine PR – Helen Cummings, Chloe Attwood, Olivia Farrell and Emily Kerr – about their client, Solent PR.

Emily said: “Solent PR was our client and our brief was to ‘create a PR campaign aimed at prospective students for BA(Hons) PR & Comms whilst promoting a career in public relations.’

As a result we created numerous outputs such as a 9-page mailshot…

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