Negotiation in Communication – Good vs. Bad

—Negotiation is an interpersonal decision-making process necessary whenever we cannot achieve our objective single-handily’ (Thompson, 2005). This post compares two case studies of negotiation and analyses how one has managed negotiation effectively and the other ineffectively.

GOOD

909c4a2d-776a-404d-a750-8726ab8d33c3-460x276

WHO: Scottish Referendum

WHAT: ‘If you don’t know, then you have to vote No’.

WHEN: Thursday 18 September 2014

RESULT: Scotland remains part of the UK because more people voted No. 55.3% voted No and 44.7% voted Yes. It is said that Gordon Browns speech at the “Love Scotland Vote No” rally in Glasgow swayed the votes towards No to independence. Brown spoke of choosing No because of love for Scotland and love for the future and one point that stood out to many was ‘If you don’t know, then you have to say No.’ The majority of campaigns were targeted at the No or Yes camps and little attention was given for the people who were unsure or had unanswered questions and Brown reaching out to these people is said to have been the tipping point in votes towards No. Political speeches are a great way to negotiate and if done effectively they can make a massive difference, proven by this case study.

VS

BAD

apple-samsung-patent-dispute-300x192-11390244

WHO: Apple and Samsung

WHAT: Samsung in patent violations of Apple IPhone trial

WHEN: 2012

RESULT: A California jury ruled that Samsung would have to pay Apple more than $1 billion in damages for patent violations of Apple products, particularly its iPhone. However, the negotiation was not handled well and the cost would be further argued until the judge dropped the charge to $600 million. After this the negotiation had still not been settled and in November 2013, another jury ruled that Samsung would have to pay Apple $290 million of the amount overruled by the judge in the 2012 case. Despite the pay-out finally being settled this didn’t resolve the conflict as a court-ordered mediation between the CEOs of the two companies in 2012 ended in impasse and the disputants continue to fight in courts worldwide.

RECCOMMENDATIONS: In terms of Samsung managing to negotiate the cost of the pay-out down lower, there was still the issue that the original negotiation was unsuccessful resulting in the trial lasting longer than necessary. The cost should have been negotiated at the first trial and agreed to by both parties with a coinciding agreement to end the conflict between the organisations to prevent future court cases.

What do you think of these two examples?

What do you think could have been done better to resolve the Samsung vs. Apple negotiation quicker?

Can you think of any examples of negotiation that stand out for being good or bad?

 

References
THOMPSON, L. 2005. The mind and heart of the negotiator. Upper Saddle River, N.J.: Pearson/Prentice Hall.—
HARVARD LAW SCHOOL, 2015. Top Business Negotiations of 2013: Apple versus Samsung [online] [viewd on 24th February 2015] [Available at: http://www.pon.harvard.edu/daily/business-negotiations/top-business-negotiations-of-2013-apple-versus-samsung/%5D
GOV.UK, 2015. Scottish Independence Referendum Archived [online] [viewd on 24th February 2015] [available at: https://www.gov.uk/government/topical-events/scottish-independence-referendum/about%5D
BROWN, G, 2015. Gordon Brown’s speech at the “Love Scotland Vote No” rally in Glasgow [online] [viewed on 24th February 2015] [available at: http://gordonandsarahbrown.com/2014/09/gordon-browns-speech-at-the-love-scotland-vote-no-rally-in-glasgow/%5D
Photo credits:
http://www.pcworld.com/article/261285/apple_v_samsung_five_experts_five_questions.html
http://gordonandsarahbrown.com/2014/09/gordon-browns-speech-at-the-love-scotland-vote-no-rally-in-glasgow/

Conflict in Communication – Media Misrepresentation

‘Journalists should be honest and courageous in gathering, reporting and interpreting information.’  

This quote is taken from the Code of Conduct for journalists as set out by the Society of Professional Journalists (SPJ), however is this a set rule or simply a guideline that is often over looked?

Christopher-Jefferies-007Bearing this in mind I want to raise the case study of Christopher Jefferies, an innocent man wrongly accused for involvement in Joanna Yeates’ murder. Not only was Jefferies accused of murder but was also vilified by the press through harassment, false accusations, and out-right lies.

Even after Jefferies was released on bail the media continued to publish articles that included ‘‘seriously defamatory” allegations and persuaded the audience to doubt his innocence, with articles using ill-gained quotes such as, ‘weird’, ‘strange’, and ‘peeping tom.’ Journalists and paparazzi camped outside his home and followed him around whenever he would try to leave to the point where Jefferies accused them of harassment chris_jefferies_sun_mirrorand invasion of privacy. Jefferies was later released from bail and the police released a statement that he was no longer a suspect, however the tormenting didn’t end there. Jefferies had been accused of many things within the misleading articles and many of his close friends had been persuaded by the press not to trust him. Jefferies was told about how he could sue the press for their witch-hunt and by taking up a legal battle against 8 newspapers, Jefferies won an undisclosed libel pay-out that is said to be ‘substantial’ and received an official apology from the police and the press industry. In July, the Daily Mirror was fined £50,000 and the Sun £18,000 for contempt of court over their coverage of Jefferies.

What price do you put on a person’s reputation? Jefferies speaking after the ordeal said, ‘It was like having your personality left in ruins.’

How is it fair to make an innocent person feel like this? Especially when it is said that you are innocent until proven guilty…

What do you think?

A two-part TV series was produced that would show the case from start to finish and would highlight the ‘destructive nature’ of the press. I recommend watching the series as I found it very eye-opening. Part 1 and Part 2.

All the quotes and facts were found by researching articles available at: http://www.theguardian.com/uk/christopher-jefferies