CrossCountry Christmas Creativity

Whilst on the train home today I was handed two Santa shaped chocolates and a leaflet reading ‘A Christmas treat from CrossCountry.’ I thought I would write a quick post about this as I believe that the little things really do matter and not just in personal life but with regards to campaigns and building a brand’s reputation. IMG_0319 IMG_0321 The leaflet simply reminds you that booking tickets for the holiday season in advance could save you money and promotes the free App to purchase the tickets via. I thought that this was a simple but affected way of direct marketing for a brand I never before had considered to be creatively communicating with its consumers. CrossCountry’s slogan is ‘going that bit further’ and even though it’s something small I think the festive tactic is definitely proving so. Of course, there are many complaints to be made about the train service within the UK (late again, are we?) but when looking at it as simply a tactic for the brand I think it’s very effective. Well done, CrossCountry and Merry Christmas to you too.

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2 thoughts on “CrossCountry Christmas Creativity

  1. paigehileypr says:

    You’re totally right! It’s the little things that matter. Brands usually think ‘big’ and spend lots of money coming up with fancy ideas, which of course do work, but they always forget the little things. Well done CrossCountry!! Great PR stunt.

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