Entering the PR world one baby-intern step at a time

Now that second year is done and dusted I have started my first of two work placements. I started as a Public Relations and Digital Marketing Intern at Atelier Studios, a digital marketing agency in Southampton, on Friday 9th May ’14.

The first day I was thrown right in at the deep end byWhiteboard ideas being given a client brief to work on. I had to generate a 6 month social media strategy plan for Varissa, a car sourcing website. I spent the day working with a fellow intern coming up with ideas. Atelier is a very chilled environment and they have a whiteboard wall where we could note down all of our tactics. It was a fun day getting to know everyone and putting together our ideas. We had to put everything we had come up with into a presentation to pitch to the client on the following Monday.

Day 2 was the client pitch which went really well. I wasn’t too nervous as I have previously pitched for a live client for an assignment on my course, so I was able to relax and pitch confidently. We received positive feedback and praise for our ideas.

For the next 3 days I worked on a number of different projects for clients, which I found very interesting. I started by doing some social media critique for a 3D printing company local to the agency in Southampton called isodo3D. This was fun as I could look into what they could do to enhance their social media presence. I also did some Copy Writing editing for a flooring company, which gave me the chance to show my writing skills. I then moved on to writing content briefs for a number of different websites, such as SPS International; a headhunting company that wanted a content brief about headhunting within the fashion industry. I am not massively knowledgeable about the fashion industry so this gave me the opportunity to research and challenge myself with a new topic. I also wrote briefs for iac acoustics, which is a sound proofing construction company, giving me a chance to research into the building development industry. So far I am enjoying being able to work on many different projects within a range of industry’s as it allows me to see what I am really interested in.

On day 4 I worked on SEO development of a website called Mr Nutcase and it’s adjoining blog called The Real Mr Nutcase. I created meta title tags, meta descriptions, and blog content updates. Meta titles and descriptions is a skill I have learnt from the placement and it was very useful to be able to use what I had learnt with a real project. Atelier is a digital marketing agency, which is giving me the opportunity to stem away from just PR projects and learn more about website development and SEO. The next day I used SproutSocial to schedule content updates to a range of social media platforms for a company called Associated Pallets. Associated Pallets sell wooden and plastic pallets, so I found industry-specific content that could be published. I also did this with the flooring company previously mentioned and researched for content within the flooring industry to be posted. I had never used SproutSocial before so again this is a new skill I have learnt. During the day I also wrote some more content briefs for Associated Pallets.

And that brings us to today… I began the day by learning the basics of running a website health-check audit. This is completely new to me so it is a chance to learn new skills. This afternoon I will go over the health-check in more detail and learn more about SEO development.

I’m half way through my placement now and so far I am really enjoying my time with Atelier Studios and I look forward to working on more projects. Stay tuned for a follow up post about the second half of my placement.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s