As a student studying public relations and communications it was a great opportunity for me to be able to visit the PR Show 13 in London, at the Business Design Centre, yesterday (26th November). Myself and fellow course members attended the event after it was brought to our attention by our Management Communications module lecturer. ‘The public Relations Show is a new event for the UK public relations professions, providing practitioners with an unrivalled opportunity to network, learn and discover the latest industry tools and techniques.’ – prshow13.co.uk
After a long coach ride and a 30 minute wander around London we finally found the Business Design Centre and registered for the day. There were many different stands of agency’s and professionals that were eager to display the efforts they’re making towards the industry. MyNewsDesk, Fox, PR Newswire, and Shout! Communications were just some of the companys we got a chance to network with. The representatives from these companies were eager to talk to us and give us tips towards our approach to the industry.
Myself and a few course members spoke to Natalie Elbourough, from Fox, who gave us great insight into how she ended up in the role she is currently in, and what her key approaches are when working within PR. ‘Try and be both sides of the coin’ was a key quote that I picked out from networking with Natalie, as she explained how it is key to focus on learning a wide range of skills rather than focusing on one.
At the event I got the opportunity to cover the SolentPR social media accounts in order to give on-location updates of how the solent students were getting on at the show. I enjoyed doing this as it gave me the motivation to get involved more and to focus on what would be good for the students.
Check out the Instagram photos I took from the day: @SolentPR
I also managed to grab a quick interview with a couple of solent students who came along to the show to see how they were getting on. Below is the video interview with Olivia Farrel and Gigi Mann at the PR Show 13:
(Everyone hates the sounds of their own voice on recordings..)
To summarise, the PR Show 13 was a great experience and opportunity to network with industry professionals. As students it is vital to gain as much experience as possible and networking is key in order to build up a contact list for the future. Solent students were the only students (that I’m aware of) that attended the show, which gives us a head start when it comes to the competitive fight for work experience placements. It was a great day and look forward to attending the PR Show 14.