As part of the Digital PR module of my course I had to attend a client meeting with my fellow campaign group members. The client meeting was last friday and was a chance for myself and my group members to show Naomi Garrathy, from FiveByFive agency, and Fiona Phelan, from CooperVision, our ideas and main strategy for the campaign.
To start the module off we visited FiveByFive agency in Southampton who focus on digital communications. They set two briefs with the focus of building a digital relationship with consumers. One brief was for CooperVision Lenses and the other for Welchs fruit juice. In groups of 4 we had to pitch to the rest of the course in an attempt to win the brief that we wanted to create a campaign for. My group made up of myself, Paige Hiley, Chloe Attwood, and Trine Larsen chose to pitch for the CooperVision brief, which we were proud to win. After we won the pitch it was time to get started on generating ideas, key messages and the main strategy for the campaign. The brief is focused on developing a digital relationship and driving consumers to CooperVision website.
The client meeting was scheduled last friday (22nd November) as a way of giving us experience in that type of situation, and also an opportunity to share our main ideas and strategy with .. and Fiona. My group was chosen to be filmed and shown to potential students looking to start at the university to study PR. It was a great experience and my group was very proud of ourselves for how well it went. The meeting was more of an informal conversation about our ideas and gave us the confidence to continue with our proposed ideas for the campaign.
Below are a couple of photos of my group during the client meeting taken for the SolentPR instagram page:
We received some great comments back about our efforts in the meeting and I personally feel that it was a great experience to learn from and to have when progressing through the course.
I hope I’ll be able to get a copy of the video soon, which I will post to show what content was discussed.
If you’re interested in finding out more about what I’m getting up to as part of my uni course then follow my twitter account for frequent updates: @helencummingspr