‘Degrading’ Pot Noodle Post

Whilst reading through the latest issue of PRWeek (6th September) it got me thinking about how much people love to complain. This thought was provoked by the article ‘Pot Noodle Facebook post banned by ASA’ written by Amy Sandiford-Watts. In short, Pot Noodle posted a photo to its Facebook page of a women half-naked provocatively posing alongside the ‘Bombay Bad Boy’ flavour Pot Noodle with the caption, ‘Phwarr is it me or is it getting hot in here? HOT OFF. Which one gets you hotter?’

Pot Noodle Banned Image

After receiving complaints about the ‘degrading’ comparison between women and food products the ASA stated it was a ‘blunt comparrison’ and was ‘crass and degrading’, resulting in the post being banned. (However, just because the photo was banned from the Facebook page doesn’t mean it’s not still floating around on the internet for the likes of me to find.) My argument here isn’t that it wasn’t ‘degrading’ to women, on some level it is, but on a larger level it’s merely a cheeky innuendo which follows Pot Noodles standard tongue-in-cheek humorous approach.

Of course some people will be offended by it, but as degrading women in the media goes it’s really not that bigger deal (especially when compared to how women are objectified in the fashion and sport industries). And of course, I’m not saying that showing women off in the media is OK as long as it’s in small doses but that’s what sells, right? Sexiness, humour and the ability to get people talking. Unilever (owners of Pot Noodle) argued that it was a ‘lighthearted innuendo’ and that they ‘believed the word [hottie] would not cause widespread offence’. Objectifying women in the media, or men for that matter (I think we can all remember the Diet Cola advert), is wrong and causes strings and strings of backlash for both sexes, especially the younger generations but in my opinion this seems to be just a case of ‘moany-mouths’ finding any cheeky or controversial piece to have a whine about.

You can find the MediaWeek powered article in the latest edition of PRWeek. (Which, is sadly the last weekly printed edition as it’s gone digitial. HURRAY!)


3 thoughts on “‘Degrading’ Pot Noodle Post

  1. Marketing Talk says:

    I completely agree with you. We do seem to have turned into a nation of complainers! I was astounded to here recently that the most complained about advert of all time wasn’t one showing drugs, alcohol, nudity or death and destruction but a KFC advert showing people singing with their mouths full. People should accept a little light hearted humour and fun and not see it as damaging or degrading!

    Great post by the way!


    • Helen Cummings says:

      I didn’t know about the KFC advert. That’s shocking really, especially compared to the old ‘Frank’ drug adverts (where they showed the cut drugs mule dog).
      Thank you for the great comment 🙂

  2. frankie smales (@frankiesmales) says:

    I did see the Bombay bad boy one and I must say it was an advert that pushed
    the boundaries of erotica just like their slag of all snacks one that got reworked
    as it’s dirty and you want it to say both must have being on the sci-fi channel
    during Emmanuelle in space on Friday nights to say it fit in well with the tone
    of the programming at the time and when I was at school students etched the
    word slag on desks as an acronym of the word sexy lovely and gorgeous but
    that was no different than the word slut an word is mainly used on viral erotic
    hypnosis videos aimed at men that want to be a slut dominated in satin with
    commands of an seductive voice in the videos telling all of her male satin dominants to write
    seductive comments bellow the video but all for entertainment purposes just
    like the pot noodle ones but I wasn’t shocked by it but entertained from seeing them.



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