If there was a time that would be perfect to create a clever and humorous pun for product promotion or a brand campaign then now is that time. Many brands have taken the birth of the royal baby as an opportunity to come up with clever puns including Warburton, RyanAir and Coca Cola.
One of the main features of a good campaign is the timing of release. It’s not just about throwing a press release out there at any given moment; timing is everything. For example, the Oreo SuperBowl blackout takeover (If you’re not aware of this check it out – http://www.wired.com/underwire/2013/02/oreo-twitter-super-bowl/) that showed everyone how timely ads should be done. Although these royal baby adverts aren’t exactly quick off the mark, we can all assume they’ve been in planning for 9 months, they’re definitely on the topical bandwagon.
My favourite has to be Warburtons advert although RyanAir also put up a good effort in the pun play-offs with their promotion for cheaper flights:
Whilst some brands took the humorous route others went for a more sophisticated approach such as Coca Cola and GH.Mumms Champagne:
Of course, with any exciting thing to happen in the UK comes with it the explosion on Twitter. (Of course, Facebook and other sites as well but Twitter is the leader of hypes.) Many took to Twitter to share their happiness over the announcement that Kate Middleton had gone into labour whilst others opted to share their lack of interest in the new Prince. (Personally, I’m all for the excitement of it; the future King has been born. It’s a big deal!) There were many funny tweets posted and one of my favourite ones is “@_Snape_ Dear William and Kate: If William is 100% royal and Princess Kate is 0% royal, will that make your son a half-blood prince? #RoyalBaby”.
The main hype though was the baby’s name. What would it be? Again, many people took a humorous route suggesting typically British names like Dave and setting up a petition for the new Prince to be presented to the world held up like the scene from The Lion King. A petition that was obviously never going to get passed. Some people thought about it seriously though and James and Andrew seemed to be the most popular name being mentioned under the hashtag #royalbabyname. I quite like the name James and HRH Prince James of Cambridge has quite a nice ring to it, in my opinion.
I love a good Twitter hype, especially when it’s about something so exciting rather than another Belieber takeover…